Peter Sobat is a creative entrepreneur, filmmaker, and branding strategist who began his career directing and producing music videos and documentaries. His work includes projects for artists such as Snoop Dogg, YG, Wiz Khalifa, Cypress Hill, Xzibit, Too Short, Outkast, Diplo, MGK, and others.

He’s also created network television, contributing to the development of the hit series Bridezillas and serving as director of photography on MythBusters. Sobat also helped build early digital networks and content platforms for Snoop Dogg and Cypress Hill’s BRealTV, where he created the popular series The SmokeBox. Additional credits include creating shows such as Live with Steve Lobel and The Devin the Dude Show, launching YouTube channels for HipHopDX, and partnering with Complex Media.

Sobat founded The Bakerie, an award-winning cannabis brand based in Los Angeles, California, known for multiple award-winning strains and three retail stores, including a rooftop lounge. He also founded BlurredCulture.com, an iconic music and cultural site featuring original content, articles, and interviews. His most recent venture is TheDopi.com (Department of Peculiar Ideas), a boutique creative agency where he applies his distinctive approach to branding and campaigns.